Frolov Stud ━━━ (2020)
FROLOV explores sexuality with the brand’s new line STUD |ˈstʌd|. It was filmed during brand creative director Ivan Frolov’s trip through the United States. Following street castings, Ivan met various models in six American states and through conversations and interviews with them, the designer conducted his own research into sexuality and gender identity. This, in turn, became the basis for the STUD campaign.